E90 - Engineering Organizations Pt 1: Service Firms - When You Are the Product

In this first part of a two-part series, Jeff and Luca explore how different types of service-oriented engineering organizations should focus their learning and improvement efforts. Drawing from their consulting experience, they examine three distinct categories: product development firms that turn client ideas into reality, engineering development firms that sell specialized technical expertise, and solo engineers who package all necessary knowledge into one person.

The core insight: what you should focus on learning depends entirely on what you're actually selling. Product development firms need to master the entire client journey and product design process, not just engineering...