Jaguar Rebrand: Mistake or Genius? – Episode 2, The Controversy
Published: April 4, 2026
Duration: 46:50
In episode two of our three part podcast series, Car Dealer again looks in detail at the Jaguar Rebrand – this time talking to branding experts and dealers.
Following our video on the relaunch, available now on the Car Dealer Magazine YouTube channel, we have created a three part series of the interviews we conducted.
In this episode, The Controversy, we talk to experts including Jon Evans, host of the CMO Uncensored Podcast, Nick Ede, a brand and PR guru, as well as car dealers Peter Smyth, a former Jaguar franchise holder, and used Jaguar dealer Tim Atkinson.