Product for Product Management

Do you have a method to reach Product Market Fit (PMF) with your product?In this episode, we’re joined by Giacomo Poggiali, a Sparring Partner for bold partners at Sparring Startups, to learn about his  “Product Engine” framework for reaching PMF. Giacomo is a product coach and repeat founding product leader who has helped over 150 startups navigate the challenging path to product-market fit (PMF). Giacomo shares how his journey began with the lean startup methodology as his thesis, and how he’s since applied those principles across design, product, and marketing...

APIs are products but they don’t always get the same focus they deserve to be successful.In this episode of the Product for Product Podcast, we sit down with Deepa Goyal, Product Strategy Leader at Postman and author of API Analytics for Product Managers: Understand key API metrics that can help you grow your business, to explore what it takes to manage APIs as products.Deepa shares her journey from PayPal and Twilio to her current role at Postman, and discusses the rise of the API Product Manager and how APIs are shaping modern or...

In this episode we welcome Marcus Polini to share the story behind his recent job search in product leadership, and the practical tools, frameworks, and mindsets that helped him land his next big role.Marcus’s journey, like almost every product person we talked with, is anything but linear. From his roots in geomatics engineering and a hackathon win that led to founding CityConnect, to the hard lessons of startup failure, Marcus’s path has been shaped by persistence and a passion for building. After applying to 60 front-end engineering jobs, he pivoted into proj...

What does it really take to build products that drive results, and how can experimentation transform your business? In this episode of the Product for Product Podcast, we sit down with Erin Weigel, author of Design for Impact, Advisor at ABsmartly and Principal Designer, to unpack the essential lessons from her new book and her years of experience at Booking.com.Erin shares why Design for Impact was the book that needed to be written, not just for designers, but for anyone looking to grow their business or product through...

In this episode, we dive into the world of product localization with Alexander Murauski, CEO of Alconost. Alexander shares his journey building localization solutions and growing Alconost into a leader in the field, drawing from years of experience working with diverse clients and developing in-house tools. Whether you’re launching a new app or scaling a global platform, Alexander’s insights reveal why thoughtful localization is essential for reaching new markets and delivering a seamless user experience.We explore the practical roadmap for successful localization projects, from the earliest planning stages to implementation and quality assu...

Digital transformations are hard! But they are a necessary need in our era for any organization who wants to keep their competitive edge, adapt to changing environments, build moats against new disruptors, and grow their market share. And more complex the organization structure and ecosystem are, the more challenging said transformation, hence the need for tools and frameworks to help us.On the show today we met with Kiron Jones, Group Product Manager at Springer Nature, the world's largest academic book and journals publisher. The organization was created by a merger and acquisition...

Have you ever been asked by a non-product person “what is it that you actually do?” We are sure you have! We know we and many of our friends have been through this, and it’s never an easy task to explain. Moreover, don’t you sometimes feel that people you work with - your teammates, stakeholders, and even your boss - don’t always understand what a Product Manager job really is? That was the exact problem our guest in this episode was about to solve. And the solution she built is… a children's book!  Meet Tami Reiss, product...

You might have heard about Amazon’s 6-pages document, or PRFAQ. But have you tried it yourself? And why aren’t there many other successful companies who are following Amazon’s direction, and use the same method, one that seems to be winning Amazon some very big bets?Our guest today on the podcast worked for Amazon as a Director of Product & Tech, and experienced the PRFAQ framework first hand. When he left Amazon he asked these same questions. Following some research, he decided to codify and bring to print the principle of the PRFAQ method...

Our guest today on the podcast brings with her a wealth of product building experience, all the way from ideation to execution and beyond. Throughout her career, she implemented product validation through testing and experimentation at organizations such as AOL, The Weather Channel, Polar Steps, Mews and others. Meet Chantal Botana, Fractional CPO & Product Coach at Product Evangelist., and facilitator of the Product Experiment Garage. Together with her business partner Maurice McGinley, Chantal facilitates this monthly online community of practice, solving participants’ experiment design challenges, where the audience are product managers, developers, designers, and researchers. And...

Prioritization is one of the cornerstone activities that we all do as product people. Some are done mindfully, with a process in place, and some are done on an on-going basis, without even thinking of it. In many cases, we struggle to find the right way to prioritize, especially when there are many factors involved, and many team members and stakeholders with conflicting needs.In the episode, we met with Harry Max, a product leader, Managing Partner at Peak Priorities LLC, COO at productOps, and author of “Managing Priorities: How to Create Better Plans and Ma...

We are excited to bring to the podcast a startup that is building an exciting Data and AI product that can change how product managers and other executives are finding insights in the vast datasets they have access to. In this episode, we met with Mo Hallaba, founder and CEO of Datawisp. With extensive background in data and analytics, Mo experienced first hand the complexity it takes for employees of all levels in understanding the data they have, and in using the mostly technical tools that usually require data scientists, and long queues and time, to provide any...

Have you ever wished you had one book to learn from early in your career, and avoid many mistakes? We found one of those for product professionals, and this episode is all about that!“Aligned: Stakeholder Management for Product Leaders” by Bruce McCarthy and Melissa Appel is a must read for every product person. It will help you understand the intricacies of stakeholder management, and put into action a plan to build a healthy relationship with your stakeholders, one that you need to nurture and grow in order to be successful in your job...

Time just flies! It feels like yesterday we wrapped 2023, and we are already at that time of the year again, with a 2024 warp-up! 2024 was a bit different than previous years, as we had only one themed series, and the rest of the episodes were a one-off, covering a variety of topics. And, early in the year, we also celebrated the 100th episode, in a live 2-hours show, that introduced many of the guest from the previous 3 years of podcasting. In our themed series we covered Session Replay products. This seris was very informtive...

Design Thinking is all the buzz when it comes to designing our products (or more appropriately, the solutions we discover to solve real problems). But does it stop there?Our guest on the episode makes a very convincing case for what he calls Experience Thinking.On this episode, Matt and Moshe met with Tedde van Gelderen, President of Akendi, a premier UX agency specializing in creating holistic, end-to-end experiences that enhance their clients’ products and delight users. Tedde authored the book “Experience Thinking: Creating Connected Experiences”, in which he explains the importance of going...

We have covered Product Analytics tools in the past, including Pendo, Amplitude, Mixpanel, Heap and some new comers like LogRocket, PostHog and FullStory.There are many more tools in the market, and many of the favorite ones are also improving and changing, with new improvements and functionalities that create more value to their users.We are fortunate to have more product leaders who are interested in looking at how our tools of the trade compare, and the value to our community. Such a leader is Aakash Gupta, Chief Product Officer at Product Growth...

Some product managers don’t realize how many decisions we have to make daily in our jobs. And some of us decided to become product managers because we have to make decisions…But how do we make decisions? And what are the right decisions to make?Well… it depends…In this episode we explored these questions with Phil Hornby, Founder and Product Leadership Coach at for product people, and Co-creator and Co-host of the Talking Roadmaps podcast. Phil is in the process of writing his book “It Depends?”...

Product Management is not about frameworks. Yes, using some frameworks that fit well in your situation can save us a lot of time by organizing our thoughts and allowing us to collaborate better.And before there were frameworks, there were mindsets.In this episode we are talking about a couple of mindset that help product managers and anyone who is building products to align better with the chaotic nature of our work.Our guest on the show is Assaph Mehr, a product and people leader. He is currently a Senior Product Manager of AI...

Have you ever seen those pictures of a group of people with sticky notes around a whiteboard, working their way through a tough problem and coming with some innovative solutions? Did you feel they know something you don’t, and their work seems so much fun, while yours is not as creative?Well, it’s not as hard as it looks and you can do it too! But it’s always good to have a structure for the madness. And we got one for you in this episode! Featuring Christoph Steinlehner, Product Coach and Consultant, creator...

In this episode, Matt and Moshe met to wrap up the Session Replay Tools series, and share what they learned after discussing several products.In the series we learned about PostHog from Vincent Pavero, FullStory from Mandar Karlekar, HotJar from John Fontenot, and LogRocket from Zach Phillips and Nikki Zavadska.As we usually do in the summary episode, we looked back at our learning throughout the series, and sure there were many!Reflecting back on past product serieses we had, some of the themes came back also in this one...

We continue our Session Replay series with the next product, LogRocket. To learn all about it, we had the pleasure to speak with two guests - Zach Phillips, Senior Product Analyst, and Nikki Zavadska, Lead Product Manager Growth, both at Appfire. Their perspectives were complimentary so we decide, why not? Let’s talk with both! Zach is essentially in the product operations area of Appfire, and his team helps implementing LogRocket for the other teams that build products. Nikki is a growth product manager working on one of these teams, so she has first hand experience with some in...