The Digital Heroin Trap

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What if everything you believe about digital marketing is leading your home service business down a dangerous path? In this eye-opening conversation with digital marketing veteran Jonathan Bannister, we uncover why the constant chase for Google rankings has created a generation of "digital junkies" in the home service industry.

Bannister doesn't hold back as he reveals the uncomfortable truth: digital marketing has made business owners fat and lazy. After a decade helping HVAC, plumbing, and roofing companies navigate the digital landscape, he's witnessed firsthand how the addiction to leads has replaced...