449 - Is Vietnamese Culture Being Replaced by Korean entertainment? Karen Tran Wood - IW Group
Published: October 3, 2025
Duration: 55:32
In this episode of the Vietnamese podcast, we’re joined by Karen Tran Wood, a seasoned entertainment marketing and publicity executive with over a decade of experience leading award-winning campaigns across film, television, and lifestyle brands.
As Head of Entertainment Marketing & Publicity at IW Group, Karen oversees a division dedicated to crafting integrated, culturally resonant campaigns that connect with today’s diverse audiences. Her client portfolio includes major names like Amazon Prime Video, Hulu, Lionsgate, Universal Pictures, The Walt Disney Company, and Warner Bros. She has led standout campaigns for Barbie, Avatar: The Way of Water, Shōgun...