456 - When Will Vietnam Export More Brands and Not Just Products? Chris Do
Published: November 19, 2025
Duration: 1:10:59
In this episode, we sit down once again with branding expert Chris Do for a powerful and honest conversation about creativity, culture, and the future of Vietnam. We explore why Vietnam has yet to produce globally recognized brands, exploring the structural, cultural, and economic challenges that hold creators back—along with the incredible potential waiting to be unlocked.
Chris reflects on the unwavering dedication of Japanese craftsmen, whose mastery comes from generations of focus, discipline, and intention. Together, we examine what Vietnam can learn from this mindset, and how intentional craft could reshape the country’s creative iden...