480 - Can You Scale Culture Without Losing Authenticity? - Viet Nguyen

Building a $100 million hospitality empire isn't just about good food; it’s about a relentless pursuit of "what’s next."

In this episode, we sit down with Viet Nguyen, the visionary founder of KEI Concepts and a recent James Beard Award semi-finalist. From a single storefront to a portfolio of iconic brands that have redefined the Southern California dining scene, Viet has cracked the code on scaling culture without losing soul.

We’re recording on-site at his most ambitious project yet: Qua. Located in the heart of Orange County’s Little...