530 - How Did She Turn A Bankrupt Family Legacy Into A 400K-Subscriber Empire? - Sophie Bao Tran
Published: September 2, 2026
Duration: 49:07
How do you honor a legendary family business after it goes bankrupt—and rebuild it for a new generation?
In this episode of The Vietnamese Podcast, host Kenneth Nguyen reunites with Sophie Baojiang, co-founder of Mommy & Me Vietnamese and daughter of the creators behind the iconic 1990s Vietnamese children's media company Thế Hệ Trẻ.
Sophie opens up about growing up inside the family's flagship Asian Garden Mall store, watching her parents navigate the digital shift and ultimate bankruptcy in the mid-2000s, and why they initially urged her not to enter...