E1284 - Lego Shifts To Plastic

Stud-and-tube bricks, which paved the way for Lego to become one of the most successful companies in Denmark, were patented on 28th January, 1958. But this family business had already been in existence for 26 years, mostly making wooden toys.

It later emerged, however, that the plastic self-locking bricks that brought them so much success had in fact already been invented - and patented - by British toymaker Hillary Page in 1940.

In this episode, Arion, Rebecca and Olly explain how Lego’s lawyers stay one step ahead of their imitators; unconvincingly de...