E1315 - Hula Hoop Mania!

The hip-swivelling Hula Hoop craze swept through America within months of its 1958 debut - yet Wham-O didn’t receive a patent for it until 5th March, 1963. 

The toy had first come to the attention of Arthur K. 'Spud' Melin, the company’s co-founder, when Australian swimsuit model Joan Anderson demonstrated it in California. Appending the ‘hula’ name to it tapped into the zeitgeist for Hawaiian imagery, but manufacturing it out of inexpensive plastic tubing was a masterstroke.

In this episode, Arion, Rebecca and Olly explain the innovative business model of Melin and his partner, Richard Knerr, wh...