The True Economics & ROI of a Super Bowl Ad.

Neil and Eric break down the true economics and ROI of Super Bowl ads, explaining why they rarely make sense from a profit standpoint. They unpack real costs beyond the $7–10M media buy, debate short-term versus long-term impact, and compare Super Bowl advertising to digital ads, influencers, and low-fi content. The conversation also explores brand value, CAC, LTV, marketing efficiency, and why even the biggest companies avoid heavy spend on traditional ads in favor of scalable digital channels.

Key takeaways

• Super Bowl ads rarely deliver positive ROI

• True costs often exceed...