The Top 10 Mistakes I See In The VP of Sales Hiring Process

The Top 10 Mistakes I See In The VP of Sales Hiring Process

Published: November 3, 2025

Duration: 3:50

So we’ve spent a ton of time over the years on SaaS talking about hiring a great VP of Sales / CRO . Not only because it really matters, but because hiring the wrong VP of Sales can set you back a year — or longer.

So I thought I’d come back to the classic topic and make a list of the Top 10 Mistakes I See Founders Make When Hiring a VP of Sales:

#1. Hiring a VP of Sales Who Never Really Understands Your Product During The Interview Process

Ok I know some even many w...