No, Inbound Isn't Dead. The GTM Playbook Isn't Broken. But Your Moats Are Shrinking to Months.

I did an open AMA at SaaStr London last week, a classic part of each SaaStr AI event. But this one was different. It was urgency to the max.

The room was packed with founders, CROs, and marketers who all seemed to be wrestling with the same existential questions: Is inbound dead? Is the GTM playbook broken? Will AI agents replace my entire team? Should I just give up and become a forward deployed engineer?

Most of the anxiety I’m seeing in the market right now is based on a false narrative. A dangerous “woe...