The Agent-Led Growth Playbook: A 10-Minute Inbound Booking, a 46-of-50 AEO Score, and Why First-Party Data Beats Every Signal Tool | The Agents #017
Published: October 23, 2026
Duration: 2:48
We ran a live edition of The Agents this week to walk through our agent-led growth stack as it stands today. We talked about “ask your agent instead of your developer” on last week’s episode, and this session goes into how that works in practice.
At SaaStr, agent-led growth means two different things:
* Using AI agents to run your own go-to-market. For us that’s mostly 10K, our main GTM agent.
* Getting picked by other people’s agents. When someone asks ChatGPT, Claude, Gemini, or an app’s built-in agent “what are the best B2B e...