
The economic power of BTS
Published: September 1, 2026
Duration: 6:40
South Korean boy band BTS is currently in the U.S. as part of their first world tour after a four-year hiatus. Their fans, known as ARMY, are extremely loyal, and the concerts are attracting hundreds of thousands of attendees. That includes Susan Schmidt, portfolio manager at Exchange Capital Resources and a regular "Marketplace Morning Report" contributor. Today, Schmidt joins the show to explain the economic impacts of BTS and its fans. Plus, what's with the global bond selloff?
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