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Ring founder Jamie Siminoff on default encryption and AI privacy

Published: September 1, 2026

Duration: 11:21

Amazon's popular brand of video-enabled smart home and security devices, Ring, is adding a new encryption system called TAKE — Throw Away the Key Encryption. It allows users to encrypt all video their home cameras capture while keeping advanced AI-enabled capabilities and security features active.


The company already offered traditional end-to-end encryption, but that disabled advanced security features processed on the cloud that required Ring servers to maintain access to the video. Ring’s founder, Jamie Siminoff, says TAKE works by changing — or "throwing away" — the encryption key so Amazon servers don't have permanent access.


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