425. Why we want people who don't want us back
Published: June 4, 2026
Duration: 32:26
Why do we become obsessed with people who don't want us back? Even when we know it will never work? Even when we know there's no convincing them? In this episode, we unpack the psychology behind unrequited love, limerence, longing, and the irresistible pull of unavailable people, including:
The neuroscience of craving, attraction, and obsession How intermittent reinforcement keeps us emotionally hooked Jacques Lacan's "object of desire" theory Why high achievers often struggle with unrequited love The role of limerence, fantasy, and idealisation The Zeigarnik Effect and our need for closure Practical strategies to finally move on and l...