S2026E23 - Your B2B Podcast's Downloads Are NOT The Result

If your B2B podcast is “performing well,” there’s a good chance you’re measuring the wrong thing.

Download numbers feel important.

They’re easy to report.

They look reassuring on a slide.

But they rarely tell you whether your podcast is actually influencing anything.

I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why download numbers are such a comforting distraction — and how they quietly pull B2B podcasts away from doing useful work.

I also share a simple reframe t...