S2026E24 - Why Guest Interview Based B2B Podcasts Don't Work
Published: January 28, 2026
Duration: 13:22
If your B2B podcast relies on interviews by default, there’s a good chance it isn’t really doing its job.
Interviews feel safe.
They’re familiar.
They spread responsibility.
And they let the host stay slightly hidden.
I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why interview-led B2B podcasts are so common — and why they so often fail to create clarity, trust, or commercial impact.
I explain how guest conversations can hurt the host’s credibility instead of the...