E30 - Stop Making a B2B Podcast! Start Making a SALES Podcast.

If your B2B podcast sounds "fine" but nothing ever really seems to come off the back of it, the problem probably isn't the content. It's the label. You need to stop making a B2B Podcast and start proactively designing your sales podcast.

"B2B podcast" has slowly come to mean a very specific thing. And the moment a show accepts that label, it's off the hook commercially. It doesn't have to do a job. It just has to exist.

I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm making...