E36 - Does Your B2B Podcast Actually Need Video? (Probably Not Yet)

If someone in your business has just told you that you need to do a video podcast and you're not sure whether to believe them, this episode is for you.

I'm Neal Veglio, and in this episode of B2B Podcasting Insights I break down why "you must add video" has quickly become the default advice in B2B podcasting — and why following it without a reason often gives you a more expensive podcast that still doesn't have a job.

We start with the home-office video makeover nobody needs: the relocated plant, the bookmarked gimbal, th...