E37 - Consistency And Content Pillars Are the Illusion of Strategy in a B2B Podcast

If you're publishing your B2B podcast like clockwork and still wondering why it isn't moving anything, the problem probably isn't your consistency.

Publishing weekly feels responsible. It looks good internally. It gives the team something to point at. But you can be extremely consistent at doing the wrong thing.

I'm Neal Veglio, Founder and Director of the UK based podcast agency Podknows Podcasting and in this episode of B2B Podcasting Insights I'm breaking down why "consistency is key" has become one of the most over-sold ideas in B2B podcasting — and why ramping up...