E38 - Your B2B Podcast Isn't Broken. Your B2B Podcast Strategy Is!

If your podcast is costing you more than it's returning and someone in your business has started asking hard questions about it, this episode is for you.

I'm Neal Veglio, and in this episode of B2B Podcasting Insights I tell you about Jane — a real founder, with a made-up name — who spent £20,000 on her podcast and got £6,000 back. Her financial advisor spotted the gap. She's now weeks away from shutting the show down.

She shouldn't. Because the problem was never the podcast.

We look at what actually goes wrong when ambitious founders build...