E39 - Your B2B Podcast Might Already Be Dead (a branded podcast True Crime story)

Forty-seven episodes. A tasteful logo, serif font, muted teal. Published like clockwork every Thursday at 6am. And in 18 months, not one listener ever became a customer. The host never noticed. Nobody did.

Here's the uncomfortable bit: from the inside, a podcast that's doing absolutely nothing for your business and one that converts brilliantly look almost identical. Same download graphs. Same "great episode, mate" in the comments. Same warm, satisfying glow afterwards.

I'm Neal Veglio, founder of Podknows, and in this episode of B2B Podcasting Insights I make an uncomfortable case: when it comes to...