E40 - Following 'Best Practice' is KILLING Your B2B Podcast!

Everyone hands you the same B2B podcast checklist: publish weekly, grow your audience, keep it short, hook them in the first 15 seconds, book big-name guests, repurpose everything.

Follow all of it and you'll build a podcast that's technically excellent, sounds exactly like everyone else's — and sells nothing.

Hi, I'm Neal Veglio, founder of Podknows Podcasting and in this episode I'm making the case that "best practice" is the satnav voice of the entire podcasting industry: the average of what worked on the average podcast, read aloud with total certainty by people who've rarely worked on...