E42 - These are your branded podcast's next four episodes

If you're planning your next few B2B podcast episodes off a content calendar, you're commissioning content that nobody asked for.

That list isn't a commissioning list. It's a list of things that exist.

Listicles. Generic advice aimed at nobody in particular. Ideas that came from a brainstorm rather than from a buyer.

I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm handing you the exact framework I use with corporate clients to generate their next four episodes — and I can guarantee not one of them is on your co...