E43 - B2B Podcasting: The Only Listener You Actually Need

If you've got a B2B podcast and you're waiting for the feed to do the work, this episode reframes the whole thing.

Publishing gets the episode into the world.

It doesn't get it into the one pair of ears that matters.

Because your podcast's most valuable listen this year won't come from someone discovering you. It'll come from one prospect, three or four weeks into a decision, who gets sent one specific episode on a Tuesday morning because of something they said on Monday afternoon.

That person doesn't follow your...