E46 - B2B Podcasting: The Hidden Cost of Niching Down

If you've been told to niche down your B2B podcast, you've probably never been told what it costs — or who exactly you'd be saying goodbye to.

Pick a lane. Speak to one audience. If you're speaking to everybody, you're speaking to nobody.

Nobody disagrees with that in the abstract. Almost nobody does it. And the reason is simple: the advice arrives without a price tag attached, which makes it a sacrifice with no stated return.

I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm putting an actual price ta...