E47 - Is Spotify Stealing Your B2B Podcast's Search Traffic?

That's Spotify's page for my podcast. And that's my company's website, sitting underneath it.

Not Spotify's page for the show, either. One episode. A single episode of mine, on somebody else's platform, ranking above the website I actually pay for.

I run a podcast agency. This is my own show. And in more than 45 episodes of telling founders to go and look at their own numbers, I had never once typed my own show name into a search bar.

It took 45 seconds.

I'm Neal Veglio, and in this episode of B2...