E48 - Your Dream Client Ignores Your Emails. They'll Say Yes To This.

The person you most want as a client is going to ignore your next three emails.

Ask that same person onto your podcast, and they'll give you 45 minutes of undivided attention, on the record, and thank you for it afterwards.

There's a version of that which isn't a trap.

Back in January I put out an episode called "Why Guest Interview Based B2B Podcasts Don't Work." I'm not taking a word of it back. But I did leave a door open.

Interviews should support your strategy rather than be your...