E49 - B2B Podcasting ROI: The Three Numbers a CFO Will Actually Accept

If you've got a budget review coming up and someone with a spreadsheet is about to ask what your B2B podcast actually does for the business, downloads won't answer it.

Downloads tell you people are listening. That does matter. But a download doesn't sit next to a cost. And that's the only kind of number a CFO can do anything with.

I'm Neal Veglio, and this week on B2B Podcasting Insights, I'm showing founders, CMOs and business owners exactly what to bring into that room instead: a fully loaded cost number of your...