B2B Podcasting Insights - B2B sales & audience engagement strategies for founders and brands

byPodknows Podcasting - B2B Podcasting Experts

BusinessMarketingEducationHow-ToTechnology

B2B Podcasting Insights is the founder podcast for anyone who wants their show to shorten the B2B sales cycle, not just fill a content calendar. If you're a founder, CMO, consultant or solo operator using podcasting for marketing, this is where you'll find out why it's working, or why it isn't. Most business podcasts are content wallpaper. Polite, vague, interchangeable and strategically pointless. This show is the opposite. Because B2B podcasting isn't about brand awareness. It's about belief: the kind that makes a prospect say "Yeah, I already trust you" before you've even spoken. I'm Neal Veglio...

Episodes(40 episodes)

If I Were My Own Client: 5 Fixes For My B2B Podcast

Podcast Growth Diagnostic: one session, and you'll know whether to double down, simplify or stop. https://podknows.co.uk/diagnosticMy B2B podcast's hosting dashboard says 161,000 downloads. Apple Podcasts says 846 people have pressed play.That's a very different number. A lot of those downloads weren't people. The show wasn't bringing my ideal clients to the door. And I'd been polishing all the wrong things.I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm doing for my own show what I'd do for you if you hired me: running...

Published: Oct 23, 2026Duration: 19m 38s

Is Your B2B Podcast One Bad Week From Stopping?

Podcast Growth Diagnostic: one session, and you come out knowing whether to double down, simplify or stop. https://podknows.co.uk/diagnosticIf your podcast stops the week you can't make it, you haven't got a podcast. You've got a habit that depends on one person.On the 18th of September, nothing went out on this show. I couldn't make it. Every episode since has slipped by a week. And the plan still hasn't fully caught up.I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm reading out the...

Published: Oct 19, 2026Duration: 14m 49s

Your B2B Podcast's Email List Would Fit Inside a Fiat Panda

Free one-page post-mortem for an empty email list: https://podknows.co.uk/listYou're 40 episodes in, and your email list would fit inside a Fiat Panda.Mine would. 19,300 downloads in 90 days. Signups from this show's freebies in the same 90 days? Two.This was supposed to be a victory lap. Every freebie I built for the show this year, what each one was for, and which ones worked. Then I opened my Kit account, and the 'which ones worked' section got a lot shorter.I'm Neal Veglio, and in this episode of...

Published: Oct 10, 2026Duration: 15m 54s

B2B Podcasting ROI: The Three Numbers a CFO Will Actually Accept

If you've got a budget review coming up and someone with a spreadsheet is about to ask what your B2B podcast actually does for the business, downloads won't answer it.Downloads tell you people are listening. That does matter. But a download doesn't sit next to a cost. And that's the only kind of number a CFO can do anything with.I'm Neal Veglio, and this week on B2B Podcasting Insights, I'm showing founders, CMOs and business owners exactly what to bring into that room instead: a fully loaded cost number of your...

Published: Oct 2, 2026Duration: 15m 54s

Your Dream Client Ignores Your Emails. They'll Say Yes To This.

The person you most want as a client is going to ignore your next three emails.Ask that same person onto your podcast, and they'll give you 45 minutes of undivided attention, on the record, and thank you for it afterwards.There's a version of that which isn't a trap.Back in January I put out an episode called "Why Guest Interview Based B2B Podcasts Don't Work." I'm not taking a word of it back. But I did leave a door open.Interviews should support your strategy rather than be your...

Published: Sep 25, 2026Duration: 19m 31s

Is Spotify Stealing Your B2B Podcast's Search Traffic?

That's Spotify's page for my podcast. And that's my company's website, sitting underneath it.Not Spotify's page for the show, either. One episode. A single episode of mine, on somebody else's platform, ranking above the website I actually pay for.I run a podcast agency. This is my own show. And in more than 45 episodes of telling founders to go and look at their own numbers, I had never once typed my own show name into a search bar.It took 45 seconds.I'm Neal Veglio, and in this episode of B2...

Published: Sep 11, 2026Duration: 15m 36s

B2B Podcasting: The Hidden Cost of Niching Down

If you've been told to niche down your B2B podcast, you've probably never been told what it costs — or who exactly you'd be saying goodbye to.Pick a lane. Speak to one audience. If you're speaking to everybody, you're speaking to nobody.Nobody disagrees with that in the abstract. Almost nobody does it. And the reason is simple: the advice arrives without a price tag attached, which makes it a sacrifice with no stated return.I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm putting an actual price ta...

Published: Sep 4, 2026Duration: 16m 19s

Nine Podcast Strategies That ACTUALLY Work. The Last One Will Shock You!

For the first five minutes of this episode, it's not me.Jase is a B2B podcast growth guru. Jase has never listened to a single episode of this show. And Jase has nine strategies for scaling yours that he's giving away free, because that's the kind of guy he is.Useful linksPodknows Podcasting → https://podknows.co.ukB2B Podcast Growth Diagnostic → https://podknows.co.uk/diagnosticPodcast Audits → https://podknows.co.uk/auditsFree Guide → https://podknows.co.uk/free-guideEmail me directly...

Published: Aug 28, 2026Duration: 10m 21s

Smart CMOs Take This 90-Second B2B Podcasting Test

Everybody puts their energy into the open. By the time you reach the end, the interview's done, the narration's delivered, the energy's gone, and somebody has to say something to close it out. Low vibe. Not going to convert.I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm breaking down the three mistakes that turn a perfectly good episode into a dead end — and the two tests that tell you within seconds whether your ask is real or just polite noise.We look at why asking a 20-minute listener for a 30-m...

Published: Aug 21, 2026Duration: 17m 47s

B2B Podcasting: The Only Listener You Actually Need

If you've got a B2B podcast and you're waiting for the feed to do the work, this episode reframes the whole thing.Publishing gets the episode into the world.It doesn't get it into the one pair of ears that matters.Because your podcast's most valuable listen this year won't come from someone discovering you. It'll come from one prospect, three or four weeks into a decision, who gets sent one specific episode on a Tuesday morning because of something they said on Monday afternoon.That person doesn't follow your...

Published: Aug 14, 2026Duration: 16m 34s

These are your branded podcast's next four episodes

If you're planning your next few B2B podcast episodes off a content calendar, you're commissioning content that nobody asked for.That list isn't a commissioning list. It's a list of things that exist.Listicles. Generic advice aimed at nobody in particular. Ideas that came from a brainstorm rather than from a buyer.I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm handing you the exact framework I use with corporate clients to generate their next four episodes — and I can guarantee not one of them is on your co...

Published: Aug 7, 2026Duration: 20m 32s

B2B Founders: Have You Written Your One Winning Sentence Yet?

If you've got a B2B podcast and you're 30, 40, 60 episodes in without much to show for it, the problem probably isn't your microphone, your cadence or your cover art.It's that nobody ever wrote the sentence.Most branded podcasts get built like a content marketing task with tickable boxes. Format, length, weekly or fortnightly, video or not video. All of those are construction details, and construction details are only right or wrong in accordance with a wider plan.I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm walking you...

Published: Jul 31, 2026Duration: 20m 14s

Following 'Best Practice' is KILLING Your B2B Podcast!

Everyone hands you the same B2B podcast checklist: publish weekly, grow your audience, keep it short, hook them in the first 15 seconds, book big-name guests, repurpose everything. Follow all of it and you'll build a podcast that's technically excellent, sounds exactly like everyone else's — and sells nothing.Hi, I'm Neal Veglio, founder of Podknows Podcasting and in this episode I'm making the case that "best practice" is the satnav voice of the entire podcasting industry: the average of what worked on the average podcast, read aloud with total certainty by people who've rarely worked on...

Published: Jul 24, 2026Duration: 18m 27s

Your B2B Podcast Might Already Be Dead (a branded podcast True Crime story)

Forty-seven episodes. A tasteful logo, serif font, muted teal. Published like clockwork every Thursday at 6am. And in 18 months, not one listener ever became a customer. The host never noticed. Nobody did.Here's the uncomfortable bit: from the inside, a podcast that's doing absolutely nothing for your business and one that converts brilliantly look almost identical. Same download graphs. Same "great episode, mate" in the comments. Same warm, satisfying glow afterwards.I'm Neal Veglio, founder of Podknows, and in this episode of B2B Podcasting Insights I make an uncomfortable case: when it comes to...

Published: Jul 17, 2026Duration: 23m 26s

Your B2B Podcast Isn't Broken. Your B2B Podcast Strategy Is!

If your podcast is costing you more than it's returning and someone in your business has started asking hard questions about it, this episode is for you.I'm Neal Veglio, and in this episode of B2B Podcasting Insights I tell you about Jane — a real founder, with a made-up name — who spent £20,000 on her podcast and got £6,000 back. Her financial advisor spotted the gap. She's now weeks away from shutting the show down.She shouldn't. Because the problem was never the podcast.We look at what actually goes wrong when ambitious founders build...

Published: Jul 11, 2026Duration: 13m 51s

Consistency And Content Pillars Are the Illusion of Strategy in a B2B Podcast

If you're publishing your B2B podcast like clockwork and still wondering why it isn't moving anything, the problem probably isn't your consistency.Publishing weekly feels responsible. It looks good internally. It gives the team something to point at. But you can be extremely consistent at doing the wrong thing.I'm Neal Veglio, Founder and Director of the UK based podcast agency Podknows Podcasting and in this episode of B2B Podcasting Insights I'm breaking down why "consistency is key" has become one of the most over-sold ideas in B2B podcasting — and why ramping up...

Published: Jul 3, 2026Duration: 19m 54s

Does Your B2B Podcast Actually Need Video? (Probably Not Yet)

If someone in your business has just told you that you need to do a video podcast and you're not sure whether to believe them, this episode is for you.I'm Neal Veglio, and in this episode of B2B Podcasting Insights I break down why "you must add video" has quickly become the default advice in B2B podcasting — and why following it without a reason often gives you a more expensive podcast that still doesn't have a job.We start with the home-office video makeover nobody needs: the relocated plant, the bookmarked gimbal, th...

Published: Jun 26, 2026Duration: 17m 44s

Your Episode Nobody Shared Was the One That Actually Worked!

If you've published a B2B podcast episode you were genuinely proud of, then watched it land to four downloads and two likes you suspect might be bots, this one's for you.I'm Neal Veglio, and in this episode of B2B Podcasting Insights I break down why your best episode probably got almost zero shares, what that does and doesn't mean, and why publishing is not the finishing line in your content story.I open with a confession: I watched my own argument, made weeks earlier on this very show, get repackaged by someone...

Published: Jun 19, 2026Duration: 25m 4s

I did NOT see this coming - a surprising benefit of attending The Podcast Show 2026

Yes, I attended The Podcast Show. Yes I had both good and bad things to say. (One of those things is pasted below from my LinkedIn)But through it all, there was one super surprising benefit I discovered from going to The Podcast Show 2026. I really did NOT see this coming.http://podknows.co.uk/contact(FROM LINKEDIN)The Podcast Show 2026 was ultimately epic. Let me go deeper, fam. Let's slide through the obvious stuff like the wonderful sense of community and camaraderie that exists among the...

Published: May 22, 2026Duration: 16m 40s

Your B2B podcast looks and sounds like Diary of a CEO. That's NOT a compliment!

There's a very specific kind of irony happening across B2B podcasting right now. Someone posts on LinkedIn about the urgent need to differentiate from competitors — gets hundreds of nodding comments, a few congratulatory pats on the shoulder — and then releases a podcast episode that sounds verrrrrry familiar.Hi, I'm Neal Veglio, founder of Podknows Podcasting and host of B2B Podcasting Insights. And in this episode, I'm breaking down why copying the Diary of a CEO container is actively working against your buyers' trust — and what the one thing is that actually differentiates a B2B podcas...

Published: May 15, 2026Duration: 22m 58s