B2B Podcasting Insights - B2B sales & audience engagement strategies for founders and brands

If you've got a B2B podcast and a sales team — there's a fairly good chance they've never properly met.That sounds absurd. And yet it's almost universal.Hi, I'm Neal Veglio, founder of Podknows Podcasting. We're a podcast agency helping B2B businesses and founders enjoy better results from their podcast.In this episode of B2B Podcasting Insights, I'm explaining why the most valuable thing most B2B podcasting strategies are missing isn't more content — it's a single conversation between two teams that should have happened months ago.Whether you...

You published your 40th episode this week and your download graph looks less like a rocket and more like a polite cough.The CFO is squinting at the line item.You're Googling "how long should a B2B podcast take to work?" from the toilet at 11pm on a Sunday.Before you cancel the whole thing, there's a chance you're measuring against the wrong clock entirely.I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm breaking down why most founders are timing their podcast from the wrong...

If your B2B podcast sounds "fine" but nothing ever really seems to come off the back of it, the problem probably isn't the content. It's the label. You need to stop making a B2B Podcast and start proactively designing your sales podcast."B2B podcast" has slowly come to mean a very specific thing. And the moment a show accepts that label, it's off the hook commercially. It doesn't have to do a job. It just has to exist.I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm making...

You opened your podcast dashboard this week, saw a number, felt vaguely okay or pretty terrible — and then closed the tab. That's not a podcast strategy. That's reading your horoscopes.In this episode of B2B Podcasting Insights, Neal Veglio gives you the playbook for putting your listener analytics to actual strategic use — starting with what each number in your dashboard is really telling you, and more importantly, what decision it should be prompting you to make.We cover the four metrics that matter for founders running B2B podcasts: why down...

If you've put a solid business case together for a branded podcast to help with your B2B podcast marketing, and still got shot down before the biscuits were finished — it probably wasn't the idea that failed. It was the argument you used to make it.Download numbers and audience engagement strategies mean nothing to a CFO. "Big brands are doing it" lands even worse. What actually works is connecting your podcast directly to a commercial problem the business already admits it has — and reframing it not as content, but as a sales asset.I'm Neal...

Your B2B podcast might be producing great content. But if listeners are bailing before you've said anything useful, the problem isn't your topic, your audio quality, or your production value.It's what happens in the first 10 seconds.I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm making the case that intro music and generic cold opens are quietly driving away the very people you're trying to reach — your ideal prospects — before they've heard a single word of value from you.We look at why sonic branding made sense in r...

If you've built a decent following on LinkedIn and you're still wondering why your podcast isn't getting the downloads you expected, more posting almost certainly isn't the answer.Ten thousand followers sounds like a head start. In podcasting, it barely counts as a warm-up.I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm breaking down why your social media audience and your podcast audience are almost entirely different groups of people — and why treating them as the same thing is one of the most expensive and time-consuming mistakes in B2B po...

Video podcasting is coming to Apple Podcasts. And not in an indirect way. They're adding it to the native ecosystem for the first time. Libsyn's been allowing passthru of video for years, but this new step means creators can upload full video versions of their show in Apple Podcasts and rely on it being a decent experience.I've been staunchly anti-video using YouTube, but this has changed my mind.Listen to this episode of B2B Podcasting Insights to find out why.Find out more about http://podknows.co.uk/

If you’re putting real effort into your B2B podcast and still wondering why it isn’t really moving anything, consistency probably isn’t the problem you think it is.Publishing weekly feels responsible.It looks good internally.It gives teams something concrete to point at.But it rarely builds trust on its own.I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m breaking down why “you must be consistent” has become one of the most over-valued ideas shared by self-styled podcasting experts in B2B...

If your B2B podcast relies on interviews by default, there’s a good chance it isn’t really doing its job.Interviews feel safe.They’re familiar.They spread responsibility.And they let the host stay slightly hidden.I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why interview-led B2B podcasts are so common — and why they so often fail to create clarity, trust, or commercial impact.I explain how guest conversations can hurt the host’s credibility instead of the...

If your B2B podcast is “performing well,” there’s a good chance you’re measuring the wrong thing.Download numbers feel important.They’re easy to report.They look reassuring on a slide.But they rarely tell you whether your podcast is actually influencing anything.I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why download numbers are such a comforting distraction — and how they quietly pull B2B podcasts away from doing useful work.I also share a simple reframe t...

In this bonus episode, we delve into the new exchange for creator-led advertising; Creator X.The platform claims to be built to address frustrations in the market.

If your B2B podcast was working, your sales calls would sound different.Most B2B podcasts are easy to listen to.They’re consistent. Polished. Well-intentioned.And yet… nothing changes.Prospects still ask basic questions.Sales calls still start from scratch.And the podcast quietly sits there, passing time.I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m unpacking why that happens — and what it looks like when a podcast actually earns its place in the buying process.In th...

Most B2B podcasts don’t actually have a job.They exist because someone, somewhere, decided the company “should have a podcast”. Not because anyone decided what it was meant to do.I’m Neal Veglio, and in this episode of B2B Podcasting Insights, I’m asking the grown-up question almost nobody asks before they hit record...In this episode, I break down:Why so many B2B podcasts quietly become joblessHow interviews often mask a lack of strategyWhat changes inside a business when a podcast becomes operationalA simple test to tell wheth...

Most B2B podcasts fail for one simple reason. They’re built around topics nobody is looking for, instead of the real moment a buyer realises something in their business is breaking.In this episode, I break down why your “marketing”, “leadership”, or “productivity” episodes are getting skipped, and what to do instead.We’ll get into:• How to spot actual content you should be publishing, using your sales calls• Why “topics” make your show sound like a 2014 panel discussion• The shift from brand awareness to belief-building• Simple ways to turn your pod...

Today, we’re celebrating a major client milestone - 200 podcast episodes—with Michelle J. Raymond, LinkedIn expert and host of Social Media for B2B Growth.Welcome to another episode of B2B Podcasting Insights! I'm Neal Veglio and in this special episode, I'm stepping into the interviewer’s chair on Michelle J. Raymond’s own podcast to help her share her incredible podcasting journey.You’ll hear honest reflections on the first hundred experimental episodes, the turning points that led to lasting success, and the surprising ways podcasting has transformed Michelle J. Raymond’s business and...

Most branded podcasts chase 'awareness' and stall.Let's make sure yours doesn't.Hi, I'm Neal Veglio, founder of Podknows Podcasting.In this episode, I'm making my case for why your show isn’t top-of-funnel content—it’s conversion accelerant.You’ll learn the 70% Rule (who your show is really for), how to swap broad topics for buying-trigger episodes, and why you need this podcast to become your best salesperson, without the pitch.Ready to turn your feed into a closer? Book a Podknows Podcast Audit for a written report, video br...

Every new podcaster does it. You launch your show, then spend the whole week refreshing your hosting dashboard analytics like it’s going to magically change. And when those first week podcast download numbers trickle in, they feel… embarrassingly small.Here’s the truth: those numbers don’t matter. Like, at all.In this episode, I’ll explain why your launch week stats are useless, the psychology behind why we obsess over them (hello, spotlight effect), and the success metrics that actually fuel real podcast growth. From listener retention to 30-day rolling av...

B2B brands currently have an unparalleled opportunity for serious growth thanks to podcasting. A recent report from eMarketer suggests that the window is wide open for these brands to seize the moment and dominate this medium.While individual creators have been quick to capitalise on the expansive potential of podcasting, many companies continue to lag behind, thereby missing out on a significant avenue for establishing thought leadership and fostering relationships.A branded podcast, when executed with insight and authenticity, can serve as a powerful tool to connect with audiences, cultivate trust, and ultimately drive...

In this episode, a topic that could redefine your entire marketing strategy; branded podcasts - are they the future of marketing?I stumbled across the Signal Hill Insights benchmark report that highlight the potential impact and effectiveness of branded podcasts.This report has uncovered that branded podcasts aren't just a fresh fad.They're genuinely engaging audiences and, more importantly, generating real business results.Listen so you can understand why traditional ads may no longer be your best option and discover how branded podcasts can offer a more subtle and effective approach...