S1E12 - Overstory

Perched high above the clouds, Overstory is unlike anything else in Manhattan.

Launching a refined, high-end cocktail bar in the heart of the Financial District was a bold bet. The neighborhood has long been defined by dive bars, happy hours, and big screens—not destination drinking. Yet Overstory has defied expectations, becoming one of the most celebrated bars in the country.

Co-founder Harrison Ginsberg joins Adam Teeter on The Buildout to share how the idea was born, how the team brought it to life, and why taking a risk on an unconventional location pa...