E365 - The Case for Influencer Marketing in B2B with Brianna Doe (Founder at Verbatim)

Most B2B influencer programs fail for the same reason: no defined success metrics before the first post goes live. Brianna Doe, founder of influencer marketing agency Verbatim, breaks down how to actually build an influencer program that maps to pipeline — not just impressions. She covers her "Creator Engine" framework, how to tier creators by authority and reach, and why 90 days is the absolute minimum for a meaningful pilot. If you're trying to convince leadership this channel works, this is the playbook.

Timestamps

(00:00) - - Intro (01:00) - - Why influencer marketing is no longer op...