E376 - Paid Ads Playoff: Proven B2B Plays That Turn Spend Into Pipeline

#376 | Eight marketers. Two minutes each. One live bracket to crown the best-performing paid ad play. We brought back the Blitz Exit Five Live session format - this time for the Paid Ads Playoff: a head-to-head paid ads showdown, where marketers pitch their single best ad from 2026 in real time to our live voting audience. The plays cover a lot of ground: scroll-stopping creative for an unfamiliar category, testing TV as a full-funnel channel, measuring out-of-home, a 9-minute LinkedIn video that beat every short clip, incentivized demo offers, ChatGPT ads, fighting Google's AI Overviews in paid search, and the most...