E286 - Episode 286: The Use of Data and Removing Bias - Known and Unknown

Artificial intelligence and predictive analytics are transforming fundraising, but better technology does not automatically create better decisions. Let’s look at how bias, incomplete records, flawed assumptions, and overreliance on data models can lead organizations to overlook promising donors and opportunities. Fundraisers need to think critically about the information feeding their systems. Data should inform decisions, not replace human judgment, relationships and thoughtful strategy.