Who really wins the World Cup?

Who really wins the World Cup?

Published: July 17, 2026

Duration: 26:26

Adidas sponsor finalists Spain and Argentina while Nike sponsor defeated semi-finalists England and France. How big a deal is this in the battle for sports branding dominance?

We also hear what football fever in North America did for a local business that sells football shirts.

And, Andy Burnham will become the new British prime minister next week but hasn't said much about his economic policies. The BBC's economics editor Faisal Islam goes to Manchester, Burnham's former mayoral constituency to look at his track record there.

Plus, the Bayeux Tapestry returns to England after...