2468: Marketing Wisdom For The AI Search Era In Dentistry
Published: March 18, 2026
Duration: 52:29
On today's episode, Mark breaks down a straightforward way to calculate "passive income" from a dental practice by using gross revenue, overhead, and doctor comp, then welcomes CMO Share founder Ryan Gross to share a practical, experience-driven marketing framework. Ryan lays out three core buckets—internal and external brand awareness, digital and AI-driven content, and team conversion—showing how billboards, community visibility, patient testimonials, multilingual videos, and strong in-office branding can reinforce what you offer to both new and existing patients.
He explains why content (especially short-form video and FAQs) is becoming essential as Google and AI perso...