Real Estate Price Reductions: What Agents Must Do After the Seller Says Yes

Your seller finally agreed to reduce the price. Now the real work starts.

Changing the MLS and waiting for buyers is not a strategy.

In this episode, Tim and Julie Harris explain why a meaningful price adjustment should be treated like a second listing launch. You'll hear how to determine whether a reduction is large enough to change buyer behavior, why sellers need consistent communication before the pricing conversation happens, and what agents should do immediately after the new price goes live.

Tim and Julie also break down how to contact previous showing...