Crypto Who? Making Web3 Gaming Accessible to Everyone | S5 E35

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The wall between Web3 and mainstream gaming is finally crumbling, and Joana Barros is helping to tear it down brick by brick. As Marketing Director at My Neighbor Alice, she's spearheading a revolution in how blockchain games approach player onboarding – with remarkable results.

Joana's journey to this role is fascinating. After managing the Xbox brand at Microsoft despite having no gaming background, she discovered how deeply passion drives the gaming industry. "You are working with how people spend their free time," she explains, "and that's a lot of passion." This insight wo...