The Crypto Storytelling Problem: Tales from Four Continents | S5 E38

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The crypto industry has a storytelling problem. Despite its revolutionary potential, most crypto projects struggle to connect with mainstream audiences because they've created an insular world of jargon, acronyms, and narratives that actively exclude outsiders.

"I've been in a lot of different industries – social impact, investment, technology, healthcare – and I've never been in an industry where narrative mattered more than crypto," explains Stephany Zoo, Head of Ecosystem at Caladan and a veteran crypto marketer since 2014. Drawing from her experience across four continents, Stephany reveals how cultural contexts profoundly shape crypto adoption, from...