How AI Changes Your Customers – Mark Schaefer's New book | S5 E42

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Imagine algorithms that feel more attentive than people – always patient, never tired, and ready with the perfect follow‑up question. That illusion of empathy is already shaping how buyers research, decide, and stay loyal. We sit down with Mark Schaefer to unpack the human side of AI: cognitive offloading at scale, de‑skilling that changes how customers think, and what it means when assistants default to a single recommendation instead of a page of links.

We dig into the new rules of discoverability and why text‑rich content, precise transcripts, and entity c...