
Privacy As A Product Advantage | S5 E53
Published: December 11, 2025
Duration: 27:23
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Privacy stops being a niche feature the moment you realize it’s not about secrecy—it’s about control. We sit down with Shahaf Bar-Geffen, CEO and co-founder of COTI, to unpack why privacy is rapidly becoming critical infrastructure for Web3, how selective disclosure changes the trust equation, and what it takes to make privacy the default without sacrificing performance or decentralization.
We trace the evolution from transparent ledgers to private transfers and into the next frontier: private apps. Shahaf explains why zero-knowledge proofs alone can’t power complex, multi-party, confidential computat...