Web3 CMO Stories

byJoeri Billast

BusinessEntrepreneurshipMarketingEducation

Web3 CMO Stories is the leading podcast for Web3, AI and strategic brand building. Hosted by Joeri Billast – author of The Future CMO (endorsed by Philip Kotler), international speaker and media host. This top five percent global show brings sharp, strategic conversations for founders, CMOs and marketers in Web3, AI and digital business.Guests include respected thought leaders and marketing minds from the blockchain, AI and digital business scene.You’ll hear insights from voices such as Mark Schaefer, Joe Pulizzi, Ben Goertzel (SingularityNET) and Jason Yeager (MyTechCEO). Coming up: Musa Tariq, Chris Do, Gary Vaynerchuk (Gary Vee).Each episode offer...

Episodes(40 episodes)

Newest first

Gary Vaynerchuk on Creating Everywhere to Stay Visible in an AI-First World | S6 E05

Send us a textDiscovery is moving from search boxes to AI answers, and that shift rewards creators who ship useful content across platforms that language models trust. We sit down with Gary Vaynerchuk for a sharp, no-fluff talk about how to show up where it counts: YouTube and Shorts to feed Gemini, TikTok and Meta for intent-rich search, LinkedIn for underpriced B2B reach, and newsletters and podcasts that anchor your authority with durable text and audio. The plan for the next 30 days is simple: publish more, in more places, with clearer hooks and stronger stories...

Published: Jan 29, 2026Duration: 10:51

Virality Won’t Pay Your Rent, But Systems Might – with Austin Armstrong | S6 E04

Send us a textWhat happens when your biggest lead source vanishes overnight? We dig into that turning point with Austin Armstrong—CEO of Syllaby, co-founder of AI Marketing World Conference, best-selling author, and creator with 4M+ followers—to unpack how to turn volatile attention into a durable business. From the TikTok ban that exposed platform risk to the systems that now power his growth, Austin shows why views don’t pay the bills unless you build the pipes behind them.We get specific about trust and community: how a sharp personal brand, consistent value, and re...

Published: Jan 22, 2026Duration: 31:52

Your SEO Isn’t Dead, It Just Learned To Talk – with Chris Donnely | S6 E03

Send us a textRecommendation-driven search is here, and it’s changing who gets discovered. We sit down with Chris Donnelly—serial entrepreneur and founder of Searchable—to unpack how large language models like ChatGPT, Gemini, Claude, and Perplexity are becoming the first stop for product advice and purchase decisions. When a single prompt returns five personalized options, the brands that earn those spots win the moment of truth. The question is: how do you become one of them?We walk through the practical playbook for showing up in conversational search. Chris explains why the shift...

Published: Jan 15, 2026Duration: 29:31

Cards Are Ancient, Stablecoins Are Inevitable, And Compliance Still Ruins Weekend Releases | S6 E02

Send us a textUseful beats flashy every time. We sit down with Przemek Kowalczyk, co-founder and CEO of Ramp Network, to unpack the practical moves that make crypto onboarding fast, trusted, and truly global—without asking users to care about the plumbing. From the first failed startup experiments to becoming MiCA-authorized across the EU, this conversation maps how to earn trust at the moment it matters: when someone decides to buy crypto and needs it to just work.We explore the bottlenecks that quietly kill conversion—right-sized KYC, payment rails that actually clear, and erro...

Published: Jan 8, 2026Duration: 21:49

Why Winning with AI Starts with Business Outcomes, Clean Data and Putting People First | Sandy Carter | S6 E01

Send us a textThe ground is moving under our feet, and that’s exactly why this conversation matters. We sit down with Sandy Carter to unpack a practical path through the AI hype: start with outcomes, feed models with clean, structured data, and never skip the human change that decides whether an initiative sticks or stalls. From executive playbooks to frontline tactics, we get specific about what works, what fails, and how to build trust when synthetic media blurs what’s real.We dive into the convergence of AI and blockchain and why verification is b...

Published: Jan 1, 2026Duration: 30:41

The Stories You Loved the Most – Top 10 Episodes of 2025 | S5 E55

Send us a textEvery year, certain conversations travel further than others. Not because they were louder. But because they resonated.In this special year-end episode of Web3 CMO Stories, we’re counting down the stories you loved the most – the top 10 episodes of 2025, based purely on listener engagement and downloads.These episodes reveal more than popularity. They reveal patterns.Across Web3, AI, marketing and digital business, this countdown highlights the stories that connected with real communities, explored real-world adoption, and challenged how we think about trust, growth and visibility in a fa...

Published: Dec 25, 2025Duration: 19:39

How Web3, Telegram and AI Are Rewiring Gaming Growth | S5 E54

Send us a textPlayers were trading digital loot under trees in MMOs (Massively Multiplayer Online games) long before NFTs existed. That single image sets the tone for this conversation with Rudy Koch, cofounder of Mythical Games and veteran of Call of Duty and World of Warcraft, as we unpack what truly drives Web3 gaming forward: behavior, not buzzwords. We talk about how blockchain formalizes a desire that’s been in games for decades and why the path to mass adoption starts with joy, fairness, and social connection, not a chain logo.<br...

Published: Dec 18, 2025Duration: 31:07

Privacy As A Product Advantage | S5 E53

Send us a textPrivacy stops being a niche feature the moment you realize it’s not about secrecy—it’s about control. We sit down with Shahaf Bar-Geffen, CEO and co-founder of COTI, to unpack why privacy is rapidly becoming critical infrastructure for Web3, how selective disclosure changes the trust equation, and what it takes to make privacy the default without sacrificing performance or decentralization.We trace the evolution from transparent ledgers to private transfers and into the next frontier: private apps. Shahaf explains why zero-knowledge proofs alone can’t power complex, multi-party, confidential computat...

Published: Dec 11, 2025Duration: 27:23

From Satire To Strategy: How MyTechCEO Scales With Timing, Trends, And Taste – with Jason Yeager | S5 E52

Send us a textComedy can tell the truth about tech faster than a slide deck—and Jason Yeager proves it. We sit down with the creator behind MyTechCEO to unpack how satire, timing, and taste can outperform dry explainers, win brand partnerships, and build a loyal audience without resorting to shock value. If you’ve wondered how to make complex ideas irresistible to watch and easy to share, this conversation lays out a practical path.Jason breaks down the engine behind rapid growth: a smart blend of evergreen jokes and trend-driven content that lands while...

Published: Dec 4, 2025Duration: 13:10

From Reputation To Results: How A Global Invite-Only Commerce Club Scales Trust | S5 E51

Send us a textReputation travels faster than personal branding when the right people vouch for you. That idea sits at the core of our conversation with Evolve Commerce Club founder Carlos Monteiro, who traces a path from helping Danish companies enter Brazil to building an invite-only network of senior leaders across 48 markets. We dig into how perspective, generosity, and consistent follow-through transform one-off intros into compounding trust—and why that matters most for executives navigating career transitions.We unpack the early stumbles and the breakthrough: focusing on seasoned professionals who once represented a company bu...

Published: Dec 2, 2025Duration: 17:11

How A Digital Twin Can Work While You’re Away | S5 E50

Send us a textWhat if your meetings, emails, and files didn’t disappear into memory but evolved into a living, searchable system of record that actually moved work forward? That’s the provocative idea we unpack with David Shim, Co-Founder and CEO at Read AI, who lays out how durable knowledge, personalized models, and a practical “digital twin” can turn everyday chaos into predictable outcomes.We start with the problem everyone feels: notes are scattered, context slips away, and the “why” behind decisions fades. David shows how capturing meetings alongside messages and documents lets patterns eme...

Published: Nov 27, 2025Duration: 18:29

Nearshoring Meets AI | S5 E49

Send us a textWalk the floor at Web Summit without leaving your headphones. We sit down with Jo Smets, founder of BluePanda and president of the Portuguese Belgian Luxembourg Chamber of Commerce, to unpack how nearshoring and AI are reshaping CRM, marketing, and team delivery across Europe.We start with clarity on nearshoring: why time zone, culture, and communication speed beat cost alone, and how that proximity pays off when you’re wiring AI into daily work. Jo shares how BluePanda applies AI beyond demos—recruitment, performance, and operations—then translates those lessons into client...

Published: Nov 25, 2025Duration: 19:18

Creating Benevolent Decentralized AGI at SingularityNET | S5 E48

Send us a textWhat if most of the economy can be automated without anything we’d call real general intelligence? That provocative idea launches a candid tour with Ben Goertzel through the difference between LLM “breadth” and the kind of generalization that marks true AGI. We unpack why today’s models are powerful yet limited, how they’ll reshape work in the near term, and what ingredients are missing for systems that reason, invent, and move beyond the data that formed them.We dig into a practical path forward: blending deep neural networks with logic engi...

Published: Nov 20, 2025Duration: 24:15

How Human Connection Beats AI At Scale – with Joe Pulizzi | S5 E47

Send us a textWhat if the safest career move right now is the one that looks riskiest on paper? We sit down with Joe Pulizzi, author of Burn the Playbook, to unpack why synthetic content is rising, why the algorithm favors cheap efficiency over human craft, and how creators and marketers can still win by building audiences they truly own. The stakes are real: job security is fragile, feeds are optimized for cost, and the window to establish direct relationships is closing faster than most realize.Joe lays out a clear path from uncertainty...

Published: Nov 13, 2025Duration: 35:32

Audience First: Storytelling That Sells – with Park Howell | S5 E46

Send us a textImagine boosting engagement by 400% without changing your product, only your story. That’s the promise Park Howell delivers as we dive into why audiences don’t care about what you make—they care about what you make happen in their lives. Park, an Emmy-winning business storytelling coach and author of Brand Bewitchery and The Narrative Gym for Business, breaks down the ABT framework—And, But, Therefore—and shows how it turns intuitive storytellers into intentional communicators who move people to act.We explore the most significant mistake even seaso...

Published: Nov 6, 2025Duration: 32:35

AI At Work, Humans In Charge | S5 E45

Send us a textA packed Lisbon room. A candid conversation with Sérgio Ferreira, Partner at EY and Jo Smets, President, CCLBL & CEO, BluePanda. And a straight shot of strategy on how AI shifts from cost-cutting to true growth. We take you inside real examples—finance, HR, retail, and contact centers—where automation speeds the work while people make the judgment. The result is faster decisions, 24/7 service, and new operating models that put digital assistants in every pocket and at every counter.We dig into the trust problem head-on. When “good enough” AI content floods th...

Published: Oct 30, 2025Duration: 32:48

Living On Crypto Since 2015 | S5 E44

Send us a textWhat happens when you stop treating crypto like a lottery ticket and start treating it like money? We sit down with Joël Valenzuela – core member of DashDAO and creator of Digital Cash Network – who has lived entirely on cryptocurrency since 2015, closed his bank account, and built a daily routine on digital cash.Joel takes us from childhood memories of currency devaluation in Mexico to the first time he split a dinner bill with Bitcoin before payment apps were mainstream. He explains why speculation can’t sustain an ecosystem, how real-world utility...

Published: Oct 23, 2025Duration: 29:54

From Maze to Movement: How RYO Brings Real-World Payments to Web3 | S5 E43

Send us a textCrypto isn’t supposed to feel like homework. We sit down with Lani Dizon, co-founder and president of Zenza Capital and the RYO Digital Project, to unpack how RYO turns Web3 from hype into habit—usable money, real payments, and tools your family can actually trust. From the origin of RYO as Japan’s historic symbol of trust to its rebirth as a modern digital currency, we trace a clear through-line: make crypto simple, human, and useful.We dig into RYOPAY’s pilot with Grain X Global, where grain shipments settle near-ins...

Published: Oct 16, 2025Duration: 26:50

🎧 [BONUS] The Future CMO – Full Audiobook | How Modern CMOs Win with Trust, Tech & Smart Visibility

Send us a text🎧 Full audiobook edition of “The Future CMO” – written and narrated by Joeri Billast.The job changed while most of us were still crafting campaigns. We break down how the CMO is being rebuilt into a Chief Value Officer who speaks in revenue, margin, risk—and proves it. No marketing theatre. Just a clear path to measurable impact powered by trust, technology, and community.Across a fast-moving conversation, we map the value equation (perception + trust + outcome) and show how raising all three in tandem drives durable growth. We walk throug...

Published: Oct 12, 2025Duration: 2:21:06

How AI Changes Your Customers – Mark Schaefer's New book | S5 E42

Send us a textImagine algorithms that feel more attentive than people – always patient, never tired, and ready with the perfect follow‑up question. That illusion of empathy is already shaping how buyers research, decide, and stay loyal. We sit down with Mark Schaefer to unpack the human side of AI: cognitive offloading at scale, de‑skilling that changes how customers think, and what it means when assistants default to a single recommendation instead of a page of links.We dig into the new rules of discoverability and why text‑rich content, precise transcripts, and entity c...

Published: Oct 9, 2025Duration: 29:44