S6E13 - Cocomelon: How to Hijack a Toddler's Brain

Quiet down, sit still, and join the Fraudsters gang as they jump into the adorably insidious word of Cocomelon. Discover how the company transformed from one Korean father making videos for his kids, into a $3 billion entertainment empire. And don't look away or stop listening – we'll know...

[00:06:50] Meet The Commercial Director
[00:10:20] Goldman Sachs Buys In
[00:14:50] Inside The Distractatron
[00:17:20] The Baby Never Sleeps
[00:18:50] Writers Are A Spreadsheet
[00:26:50] The Dopamine Cycle Explained
[00:29:30] Here's The Actual Scam

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