E347 - Decoding Home Services: Franchising, Branding, and Trust
Published: March 31, 2026
Duration: 1:20:35
In this episode of the Homeowner Show, hosts Kevin Hackett and Craig Williams are joined by Shane Lynch, President of Storm Guard, and Derek Hummel, Director of Marketing for Storm Guard.
The conversation begins with observations on the changing seasons, including the influx of insects like June bugs and mosquitoes, and the effects of a mild winter on termite populations. Shane Lynch details Storm Guard's franchise model, which operates in 20 states with over 30 franchisees. The company specializes in various exterior home services, including roofing, gutters, windows, siding, and painting.
Derek Hummel discusses Storm Guard's rebranding...