E290 - Do Small Businesses Still Need HubSpot?

Early on, William Vanderbloemen’s search firm was exactly the kind of business HubSpot, the marketing platform, was built to help. William had a highly specialized audience, his team produced content that his audience needed, and HubSpot helped make sure the right people found it. Back then, he tells Kate Morgan and Jaci Russo, HubSpot’s promise was that it could help a David compete with a Goliath, and that’s what it did for Vanderbloemen Search.

But that was almost 20 years ago, long before AI began reshaping how people discover information. Now, William contends, the rules are changi...