Tim Dillon, Jon Stewart and Bill Burr Lead a New Comedy Podcast Ad Ranke

Johnny Mac reviews Oxford Road’s Orbit study ranking the top 15 “efficient for advertisers” comedy podcasts, noting the list’s volatility, the absence of many A-list hosts, and that several high-efficiency shows cost under $2,500 per episode; entries include Crash Dummies Podcast (No. 1), The Foil Hat, Adam Carolla, The Weekly Show with Jon Stewart, The Tim Dillon Show, The Toast, Monday Morning Podcast with Bill Burr, Kill Tony, Bad Friends, and more. He then cites a New York Times piece on comedians shifting from video clips to Instagram carousel “comic strip” panels for faster, silent consumption. He spotlights Jonathan Kite’s Anthony Bourda...