The Town with Matthew Belloni

Hollywood’s Inevitable Pivot to Vertical Video Is Here

Published: May 20, 2026

Duration: 35:08

Matt is joined by Hernan Lopez, founder of Owl and Co. and Wondery, to talk about the rise of vertical video, how it ballooned to a $100B/year business, the staggering success of Reels, and which companies in Hollywood are best suited to benefit the most from this trend (00:00). Matt finishes the show with a prediction about next season's cast of 'Saturday Night Live' (26:50).


Host: Matt Belloni

Guest: Hernan Lopez


Producers: Craig Horlbeck and Matt Pevic

Theme Song: Devon Renaldo


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